Gyms and fitness centers began to reopen after COVID-19 restrictions were relaxed due to the wide availability of vaccines. Business owners quickly discovered that the perception of cleanliness was a leading factor in whether individuals chose to conduct commerce with a specific enterprise.
Gyms that initiated regular disinfection processes and installed stations with disinfecting wipes saw a greater level of confidence among members. The ease with which viruses, bacteria and fungi can be spread was brought painfully into focus during the COVID-19 pandemic and the fear of contracting the virus continues to influence decisions for many individuals.
Owners of gyms and fitness centers need to understand the dynamics that are influencing the customer decision making process. Even though many people have received the vaccine, there’s a significant portion of the population that has not. Some refuse to get their second dose and aren’t fully vaccinated. Still, others view the virus as nothing more than a new variation of the flu and say they’re vaccinated when they’re not.
All of those situations have led to gym-goers to be more discriminating in their choices. Customers view gyms and fitness centers that look and smell clean more desirable. Individuals that see gym owners making a conscious effort through regular cleaning throughout the day, along with the placement of disinfecting wipe stations will see an increase in memberships.
Closures due to the pandemic hit gyms particularly hard and abruptly ended climbing memberships. Many turned to online services to survive, but not all were able to do so. Now, even though individuals are eager to return to their favorite gym, they want to have peace of mind knowing their gym is concerned about their health and taking every possible precaution.
Clean facilities are the way forward for gyms that want to see a return of previous clients and an increase in the number of new clients. More stringent cleaning protocols than in the past and the means for individuals to protect themselves in the form of disinfectant wipes equals more memberships.
At Crown Products, we create high-quality, focused products that, in essence, improve the quality of life for everyone who uses your facilities and public spaces. Visitors benefit from a cleaner space and resources to keep it clean, staff can focus on important maintenance rather than cleaning up litter and waste, and you can enjoy a pristine and appreciated space!
If you’re an existing distributor, you can place an order here to restock your inventory. If you’re interested in becoming an official distributor of Crown Products, learn more and apply here. And if you’re interested in purchasing Crown Products’ goods for your facility or public space, you can find a distributor here.